Privacy Statement

The operator of this website takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. As a rule, it is possible to use our website without providing personal data. Insofar as personal data (e.g. name, address or email addresses) is collected on our website, this is always done on a voluntary basis as far as possible. This data will not be passed on to third parties without your express consent.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) can have security gaps. It is not possible to completely protect data from access by third parties.

a) When visiting the website

When you visit our website, the browser used on your device automatically sends information to our website's server, which is located in the United States of America. The EU has determined that the United States of America provides an adequate level of protection. Such data transfer therefore does not require special approval. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and stored until it is automatically deleted:

IP address of the requesting computer,
date and time of access,
name and URL of the file accessed,
website from which access is made (referrer URL),
browser used and, if applicable, the operating system of your computer and the name of your access provider.
We process the aforementioned data for the following purposes:

Ensuring smooth connection to the website,
Ensuring convenient use of our website,
Evaluating system security and stability, and for other administrative purposes.
The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest follows from the purposes of data collection listed above. Under no circumstances do we use the collected data for the purpose of drawing conclusions about your person.

In addition, we use cookies, analysis tools, and links to social networks when you visit our website. For more details, please refer to sections 4, 5, and 6 of this privacy policy.

b) When using our newsletter

If you have expressly consented in accordance with Art. 6 (1) (a) GDPR, we will use your email address to send you our newsletter on a regular basis. To receive the newsletter, it is sufficient to provide an email address.

You can unsubscribe at any time, for example via a link at the end of each newsletter. Alternatively, you can also send your unsubscription request at any time by email to abanek@hurco.de.

c) When using our contact form

If you have any questions, we offer you the opportunity to contact us using a form provided on the website. You must provide a valid email address, your last name, and your company name so that we know who the request is from and can respond to it. Further information can be provided voluntarily.

Data processing for the purpose of contacting us is carried out in accordance with Art. 6 (1) (a) GDPR on the basis of your voluntary consent.
The personal data collected by us for the use of the contact form will be automatically deleted after your request has been processed.

Your personal data will not be disclosed to third parties for purposes other than those specified in this privacy policy.
We will only disclose your personal data to third parties if:

you have given your express consent in accordance with Art. 6 (1) (a) GDPR,
the disclosure is necessary in accordance with Art. 6 (1) (f) GDPR for the assertion, exercise or defense of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,
in the event that there is a legal obligation to disclose the data in accordance with Art. 6 (1) (c) GDPR, and
this is legally permissible and necessary for the performance of contractual relationships with you in accordance with Art. 6 (1) sentence 1 lit. b GDPR.

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause any damage to your device and do not contain viruses, Trojans, or other malware.

Information is stored in the cookie that is related to the specific device used. However, this does not mean that we immediately obtain knowledge of your identity.

The use of cookies serves, on the one hand, to make the use of our offer more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.
In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognize that you have already been with us and what entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you (see section 5). These cookies enable us to automatically recognize that you have already visited our site when you visit it again. These cookies are automatically deleted after a defined period of time.

The data processed by cookies is necessary for the aforementioned purposes in order to safeguard our legitimate interests and those of third parties in accordance with Art. 6 (1) (f) GDPR.

Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or so that a message always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website.

Change current cookie settings

The tracking measures listed below and used by us are carried out on the basis of Art. 6 (1) (1) (f) GDPR. We use the tracking measures to ensure that our website is designed to meet your needs and to continuously optimize it. We also use the tracking measures to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.

The respective data processing purposes and data categories can be found in the corresponding tracking tools.

a) Google Analytics
For the purpose of designing our website in line with user needs and continuously optimizing it, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as “Google”). In this context, pseudonymized usage profiles are created and cookies (see section 4) are used. The information generated by the cookie about your use of this website, such as

browser type/version,
operating system used,
referrer URL (the previously visited page),
host name of the accessing computer (IP address),
time of the server request,

is transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage for the purposes of market research and the needs-based design of this website. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that they cannot be assigned (IP masking).

You can prevent the installation of cookies by adjusting your browser software settings accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on the opt-out link below. An opt-out cookie will be set to prevent future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will have to set the opt-out cookie again.

Deactivate Google Analytics

Further information on data protection in connection with Google Analytics can be found in the Google Analytics Help Center (https://support.google.com/analytics/answer/6004245?hl=de).

b) Google Adwords Conversion Tracking

We also use Google Adwords Conversion Tracking to statistically record the use of our website and to evaluate it for the purpose of optimizing our website for you. Google Adwords sets a cookie (see section 4) on your computer if you have reached our website via a Google ad.

These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.

Each Adwords customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Adwords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in the tracking process, you can also refuse the setting of a cookie required for this purpose, for example by changing your browser settings to disable the automatic setting of cookies in general. You can also disable cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”. Google's privacy policy on conversion tracking can be found here (https://services.google.com/sitestats/de.html).

c) LinkedIn Insight Tag

ZWe use LinkedIn's Insight Tag to analyze visitor behavior. This service is provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag, we receive information about visitors to our website. If a website visitor is registered with LinkedIn, we can analyze, among other things, the key professional data (e.g., career level, company size, country, location, industry, and job title) of our website visitors and thus better tailor our site to the respective target groups. Furthermore, with the help of LinkedIn Insight Tags, we can measure whether visitors to our websites make a purchase or take other action (conversion measurement). Conversion measurement can also be carried out across devices (e.g., from PC to tablet). LinkedIn Insight Tag also offers a retargeting function that allows us to display targeted advertising to visitors to our website outside of the website, whereby, according to LinkedIn, the advertising recipient is not identified.

LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties, and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.

As the website operator, we cannot assign the data collected by LinkedIn to specific individuals. LinkedIn will store the personal data collected from website visitors on its servers in the US and use it for its own advertising purposes. For details, please refer to LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal basis

If consent has been obtained, the use of the above-mentioned service is based exclusively on Art. 6 (1) lit. a GDPR and § 25 TDDDG. Consent can be revoked at any time. If consent has not been obtained, the use of this service is based on Art. 6 (1) lit. f GDPR; the website operator has a legitimate interest in effective advertising measures, including social media.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:

https://www.linkedin.com/legal/l/dpa and
https://www.linkedin.com/legal/l/eu-sccs.

Objection to the use of LinkedIn Insight Tag You can object to the analysis of usage behavior and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Order processing

We have concluded an order processing agreement (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

d) Leadinfo

We use the lead generation service provided by Leadinfo B.V., Rotterdam, Netherlands. This service detects visits by companies to our website based on IP addresses and shows us publicly available information, such as company names or addresses. In addition, Leadinfo sets two first-party cookies to evaluate user behavior on our website and processes domains from form entries (e.g., “leadinfo.com”) to correlate IP addresses with companies and improve its services.

For more information, visit www.leadinfo.com. If you opt out, your data will no longer be collected by Leadinfo.

Exclude from tracking

a) Facebook

When you visit our website, your browser establishes a direct connection to the servers of Facebook, which is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (hereinafter: “Facebook”). This provides Facebook with the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there.

If you are logged into Facebook, Facebook can directly associate your visit to our website with your Facebook account. If you do not want Facebook to associate the data collected via our website with your Facebook account, you must log out of Facebook before visiting our website.

For the purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook's privacy policy (https://www.facebook.com/about/privacy/).

b) Instagram

When you visit our website, your browser establishes a direct connection to the servers of Instagram, which is operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA (hereinafter “Instagram”). This tells Instagram that your browser has accessed the relevant page on our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted directly from your browser to an Instagram server in the USA and stored there.

If you are logged in to Instagram, Instagram can immediately associate your visit to our website with your Instagram account. If you do not want Instagram to associate the data collected via our website directly with your Instagram account, you must log out of Instagram before visiting our website.
For more information, please refer to Instagram's privacy policy (https://help.instagram.com/155833707900388).

c) IndustryArena

When you visit our website, your browser establishes a direct connection to IndustryArena, which is operated by IndustryArena GmbH, Katzbergstraße 3, 40764 Langenfeld (hereinafter: “IndustryArena”). This provides IndustryArena with the information that your browser has accessed the corresponding page of our website, even if you do not have an IndustryArena profile or are not currently logged in to IndustryArena. This information (including your IP address) is transmitted directly from your browser to an IndustryArena server and stored there.

If you are logged in to IndustryArena, IndustryArena can immediately assign your visit to our website to your IndustryArena account. If you do not want IndustryArena to immediately assign the data collected via our website to your IndustryArena account, you must log out of IndustryArena before visiting our website.

Further information on this can be found in IndustryArena's privacy policy (https://de.industryarena.com/datenschutz).

d) Xing

When you visit our website, your browser establishes a direct connection to the servers of Xing, which is operated by Xing SE, Dammtorstraße 30, 20354 Hamburg (hereinafter: “Xing”). This provides Xing with the information that your browser has accessed the corresponding page of our website, even if you do not have a Xing profile or are not currently logged in to Xing. This information (including your IP address) is transmitted directly from your browser to a Xing server and stored there.

If you are logged in to Xing, Xing can immediately associate your visit to our website with your Xing account. If you do not want Xing to immediately associate the data collected via our website with your Xing account, you must log out of Xing before visiting our website.

Further information on this can be found in Xing's privacy policy (https://privacy.xing.com/de/datenschutzerklaerung).

e) LinkedIn

When you visit our website, your browser establishes a direct connection to the servers of LinkedIn, which is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter: “LinkedIn”). This tells LinkedIn that your browser has accessed the corresponding page of our website, even if you do not have a LinkedIn profile or are not currently logged in to LinkedIn. This information (including your IP address) is transmitted directly from your browser to a LinkedIn server and stored there.

If you are logged in to LinkedIn, LinkedIn can immediately associate your visit to our website with your LinkedIn account. If you do not want LinkedIn to associate the data collected via our website directly with your LinkedIn account, you must log out of LinkedIn before visiting our website.

For more information, please refer to LinkedIn's privacy policy (https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy).

f) YouTube

When you visit our website, your browser establishes a direct connection to the servers of YouTube, which is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (hereinafter: “YouTube”). The YouTube server is informed which of our pages you have visited.
If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

Further information on the handling of user data can be found in YouTube's privacy policy (https://policies.google.com/privacy?hl=de&gl=de).

You have the right:

pursuant to Art. 15 GDPR to request information about your personal data processed by us. In particular, you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, deletion, restriction of processing or objection, the existence of a right of appeal, the origin of your data if it was not collected by us, and the existence of automated decision-making, including profiling and, where applicable, meaningful information about its details;
to request the immediate correction of inaccurate or incomplete personal data stored by us in accordance with Art. 16 GDPR;
to request the erasure of your personal data stored by us in accordance with Art. 17 GDPR, unless the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims;
to request the restriction of the processing of your personal data in accordance with Art. 18 GDPR, unless the accuracy of the data is disputed by you, the processing is unlawful, but you refuse to have it deleted and we no longer need the data, but you need it to assert, exercise or defend legal claims, or you have lodged an objection to the processing in accordance with Art. 21 GDPR;
pursuant to Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request its transmission to another controller;
pursuant to Art. 7(3) GDPR, to revoke your consent to us at any time. As a result, we will no longer be allowed to continue processing the data based on this consent in the future; and
to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.

If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) (f) GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21 GDPR, provided that there are reasons for this arising from your particular situation or the objection is directed against direct marketing. In the latter case, you have a general right to object, which we will implement without you having to specify a particular situation.

If you wish to exercise your right of revocation or objection, simply send an email to datenschutzbeauftragter@datenschutzexperte.de.

When you visit our website, we use the widely used SSL (Secure Socket Layer) procedure in conjunction with the highest level of encryption supported by your browser. This is usually 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is being transmitted in encrypted form by the closed display of the key or lock symbol in the lower status bar of your browser.

We also use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

Privacy Policy

Data Protection

1. Name and contact details of the controller and the company data protection officer

2. Collection and storage of personal data and the nature and purpose of its use

3. Disclosure of data

4. Cookies

5. Analysis tools

Data processing by LinkedIn Insight Tag

Legal basis

Order processing

6. Social Media

7. Rights of data subjects

8. Right to object

9. Data security

10. Current status and changes to this privacy policy